The Challenge:
Poly Tech Talent, a respected name in the IT recruitment industry,
sought to elevate their brand to better reflect their growing global
presence and people-first philosophy.
As their operations expanded, they needed a brand identity that could
communicate credibility to enterprise clients, while remaining fresh and
accessible to top tech candidates across North America.
The Solution:
We helped Poly Tech Talent build a modern brand that feels human,
energetic, and full of potential.
Visual Identity: A bold logo with a gradient color palette
and a standout asterisk (*) - a nod to coding and endless
possibilities behind every hire.
Messaging: Clear, versatile taglines like “Global Tech Talent.
Local Expertise.” and “Let’s Make Work, Work” speak to both
employers and candidates.
Brand Collateral: We created everything from business cards
to billboards for a cohesive, professional look across all
touchpoints.
Campaign Concept: We used animals to symbolize talent traits -
owls for wisdom, foxes for strategy, parrots for creativity - making
the brand fun, memorable, and smart.
The Challenge:
Poly Tech Talent, a respected name in the IT recruitment industry,
sought to elevate their brand to better reflect their growing global
presence and people-first philosophy.
As their operations expanded, they needed a brand identity that could
communicate credibility to enterprise clients, while remaining fresh and
accessible to top tech candidates across North America.
The Solution:
We helped Poly Tech Talent build a modern brand that feels human,
energetic, and full of potential.
Visual Identity: A bold logo with a gradient color palette
and a standout asterisk (*) - a nod to coding and endless
possibilities behind every hire.
Messaging: Clear, versatile taglines like “Global Tech Talent.
Local Expertise.” and “Let’s Make Work, Work” speak to both
employers and candidates.
Brand Collateral: We created everything from business cards
to billboards for a cohesive, professional look across all
touchpoints.
Campaign Concept: We used animals to symbolize talent traits -
owls for wisdom, foxes for strategy, parrots for creativity - making
the brand fun, memorable, and smart.
The Challenge:
Poly Tech Talent, a respected name in the IT recruitment industry,
sought to elevate their brand to better reflect their growing global
presence and people-first philosophy.
As their operations expanded, they needed a brand identity that could
communicate credibility to enterprise clients, while remaining fresh and
accessible to top tech candidates across North America.
The Solution:
We helped Poly Tech Talent build a modern brand that feels human,
energetic, and full of potential.
Visual Identity: A bold logo with a gradient color palette
and a standout asterisk (*) - a nod to coding and endless
possibilities behind every hire.
Messaging: Clear, versatile taglines like “Global Tech Talent.
Local Expertise.” and “Let’s Make Work, Work” speak to both
employers and candidates.
Brand Collateral: We created everything from business cards
to billboards for a cohesive, professional look across all
touchpoints.
Campaign Concept: We used animals to symbolize talent traits -
owls for wisdom, foxes for strategy, parrots for creativity - making
the brand fun, memorable, and smart.