The Challenge:
Normand PLLC is a law firm based in Orlando, Florida that specializes in high-profile class-action lawsuits. Ed Normand, the Founder, came to us wanting a brand refresh, as his current brand was a bit staid, and not getting the attention it deserved.
Client:
Normand PLLC.
Industry:
Law
Location:
Orlando, Florida
Our Role:
Brand Discovery
Brand Strategy
Brand Identity
Design
Website Design
Development
Social Media
Content Creation
Website:
The Solution:
During our Brand Discovery & Strategy session, we found out that what they are really good at is winning class-action lawsuits against large conglomerates. We also learned that their primary target audience are judges and other referring lawyers. The brand archetype for Normand PLLC. was that of “The Ruler & The Maverick Entrepreneur” - so we positioned them as bold & fearless experts who go after large class action lawsuits, and wins. The bold logotype we created in combination with black and orange color-palette, made the Normand brand striking and hard to ignore.
Client:
Normand PLLC.
Industry:
Law
Location:
Orlando, Florida
Our Role:
Brand Discovery
Brand Strategy
Brand Identity
Design
Website Design
Development
Social Media
Content Creation
Website:
The Challenge:
Normand PLLC is a law firm based in Orlando, Florida that specializes in high-profile class-action lawsuits. Ed Normand, the Founder, came to us wanting a brand refresh, as his current brand was a bit staid, and not getting the attention it deserved.
The Solution:
During our Brand Discovery & Strategy session, we found out that what they are really good at is winning class-action lawsuits against large conglomerates. We also learned that their primary target audience are judges and other referring lawyers. The brand archetype for Normand PLLC. was that of “The Ruler & The Maverick Entrepreneur” - so we positioned them as bold & fearless experts who go after large class action lawsuits, and wins. The bold logotype we created in combination with black and orange color-palette, made the Normand brand striking and hard to ignore.
The Solution:
During our Brand Discovery & Strategy session, we found out that what they are really good at is winning class-action lawsuits against large conglomerates. We also learned that their primary target audience are judges and other referring lawyers. The brand archetype for Normand PLLC. was that of “The Ruler & The Maverick Entrepreneur” - so we positioned them as bold & fearless experts who go after large class action lawsuits, and wins. The bold logotype we created in combination with black and orange color-palette, made the Normand brand striking and hard to ignore.
Client:
Normand PLLC.
Industry:
Law
Location:
Orlando, Florida
Our Role:
Brand Discovery
Brand Strategy
Brand Identity
Design
Website Design
Development
Social Media
Content Creation
Website:
The Challenge:
Normand PLLC is a law firm based in Orlando, Florida that specializes in high-profile class-action lawsuits. Ed Normand, the Founder, came to us wanting a brand refresh, as his current brand was a bit staid, and not getting the attention it deserved.