The Challenge:
As a third-generation, family-owned builder of industrial
and commercial infrastructure in El Salvador,
CEFINCO was ready to modernize its brand to
reflect the scale and sophistication of its work.
Despite a legacy of trust and high standards,
their visual identity and messaging did not fully
capture their forward-thinking vision, regional
leadership, or premium service in the Free Trade
Zone sector.
The Solution:
We reimagined CEFINCO as a bold, credible, and legacy-driven brand -
designed to stand out among regional giants and international investors alike.
Visual Identity: We crafted a modern identity system anchored by a
modern version of their centurion emblem -
a symbol of strength, resilience, and leadership. Paired with a crisp
sans-serif wordmark, the brand balances heritage with industrial precision.
Messaging: Taglines like “Build. Lead. Succeed.” and “Building
Beyond Expectations” position CEFINCO as a catalyst for economic
growth in El Salvador and beyond. The tone is confident,
trustworthy, and future-facing.
Brand Collateral: From signage and site hoardings to stationery,
digital platforms, and project documents, we built a full brand ecosystem.
Each touchpoint reinforces CEFINCO’s promise of quality and reliability -
whether you’re on-site, online, or in a boardroom.
The Challenge:
As a third-generation, family-owned builder of industrial
and commercial infrastructure in El Salvador,
CEFINCO was ready to modernize its brand to
reflect the scale and sophistication of its work.
Despite a legacy of trust and high standards,
their visual identity and messaging did not fully
capture their forward-thinking vision, regional
leadership, or premium service in the Free Trade
Zone sector.
The Solution:
We reimagined CEFINCO as a bold, credible, and legacy-driven brand -
designed to stand out among regional giants and international investors alike.
Visual Identity: We crafted a modern identity system anchored by a
modern version of their centurion emblem -
a symbol of strength, resilience, and leadership. Paired with a crisp
sans-serif wordmark, the brand balances heritage with industrial precision.
Messaging: Taglines like “Build. Lead. Succeed.” and “Building
Beyond Expectations” position CEFINCO as a catalyst for economic
growth in El Salvador and beyond. The tone is confident,
trustworthy, and future-facing.
Brand Collateral: From signage and site hoardings to stationery,
digital platforms, and project documents, we built a full brand ecosystem.
Each touchpoint reinforces CEFINCO’s promise of quality and reliability -
whether you’re on-site, online, or in a boardroom.
Client:
CEFINCO
Industry:
Real-Estate Developer
Location:
El Salvador
Our Role:
Brand Discovery
Brand Strategy
Logo & Visual Identity
Website Design
Marketing Collaterals
The Challenge:
As a third-generation, family-owned builder of industrial
and commercial infrastructure in El Salvador,
CEFINCO was ready to modernize its brand to
reflect the scale and sophistication of its work.
Despite a legacy of trust and high standards,
their visual identity and messaging did not fully
capture their forward-thinking vision, regional
leadership, or premium service in the Free Trade
Zone sector.
The Solution:
We reimagined CEFINCO as a bold, credible, and legacy-driven brand -
designed to stand out among regional giants and international investors alike.
Visual Identity: We crafted a modern identity system anchored by a
modern version of their centurion emblem -
a symbol of strength, resilience, and leadership. Paired with a crisp
sans-serif wordmark, the brand balances heritage with industrial precision.
Messaging: Taglines like “Build. Lead. Succeed.” and “Building
Beyond Expectations” position CEFINCO as a catalyst for economic
growth in El Salvador and beyond. The tone is confident,
trustworthy, and future-facing.
Brand Collateral: From signage and site hoardings to stationery,
digital platforms, and project documents, we built a full brand ecosystem.
Each touchpoint reinforces CEFINCO’s promise of quality and reliability -
whether you’re on-site, online, or in a boardroom.