Client:
PameCare
Industry:
Beauty & Wellness
Location:
Toronto, Canada
Our Role:
Brand Discovery
Brand Strategy
Brand Identity
DesignPackage
Design
Marketing Collaterals
The Solution:
Our team used the legendary figure, Prometheus as a central theme. Prometheus, the Greek Titan, who brought fire to humanity, symbolized empowerment and enlightenment, aligning perfectly with PameCare's mission of empowering through aromatherapy. The color green alluded to the natural and organic ingredients in their products. PameCare's new premium image in the wellness market inspired people to embrace their inner radiance and experience the benefits of their products.
The Challenge:
PameCare, a personal care & wellness product line, came to us to do a brand refresh. Their current look felt clinical and didn't match their vision. They wanted to appeal to a more discerning audience who valued the aromatic and skincare qualities of their products. With the founder's Greek heritage, we had a chance to infuse mythology into the brand. The goal was to change PameCare's image, telling a compelling story and creating an identity that resonated with their organic products.
The Solution:
Our team used the legendary figure, Prometheus as a central theme. Prometheus, the Greek Titan, who brought fire to humanity, symbolized empowerment and enlightenment, aligning perfectly with PameCare's mission of empowering through aromatherapy. The color green alluded to the natural and organic ingredients in their products. PameCare's new premium image in the wellness market inspired people to embrace their inner radiance and experience the benefits of their products.
The Challenge:
PameCare, a personal care & wellness product line, came to us to do a brand refresh. Their current look felt clinical and didn't match their vision. They wanted to appeal to a more discerning audience who valued the aromatic and skincare qualities of their products. With the founder's Greek heritage, we had a chance to infuse mythology into the brand. The goal was to change PameCare's image, telling a compelling story and creating an identity that resonated with their organic products.
Client:
PameCare
Industry:
Beauty & Wellness
Location:
Toronto, Canada
Our Role:
Brand Discovery
Brand Strategy
Brand Identity
DesignPackage
Design
Marketing Collaterals
Client:
BlockCellar
Industry:
Technology
Location:
Chicago, IL, USA
Our Role:
Brand
Discovery
Brand
Strategy
Brand Identity
Design
Website Design & Development
Digital Marketing Collaterals
Website:
The Challenge:
BlockCellar is a blockchain-enabled platform for investment-grade wine and spirits that faced the challenge of refining and visually representing its brand. Even with its technological edge, the brand needed to establish a strong and relatable identity to connect with a very discerning audience of premium wine collectors. The challenge was to create a brand that embodied expertise, approachability, and innovation.
The Solution:
We combined the brand's technological prowess with a human touch, positioning BlockCellar as a knowledgeable, approachable, and forward-thinking platform. We used a very restrained and neutral color palette, to make sure that that the physical-backed tokens that represented these investment-grade wines and spirits were stars of the platform. The token designs needed to be adaptable for both wine & spirits that did not have pictures of the bottle. BlockCellar's branding and design journey demonstrates the power of strategic alignment between brand essence and audience needs.
